Thursday, 11 March 2010

MINIWOOD: MINI takes over Geneva

MINI brings Hollywood to Geneva.

The launch of the new star of the MINI family – the MINI Countryman – at the 80th Salon International de l’Auto saw Geneva transformed into “MINIWOOD” as BMW projected a Hollywood-style image onto Mont Salève.

This was supported by other activity including a walk of fame and red carpet parking.

Nice, if unusual, work.

Posted via web from Ad Examples

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