Don't text and drive: "Fade to black"

via youtube.com

Seemingly a common problem, regardless of where you live & drive, this is a simple but effective ad that demonstrates how dangerous it can be when you take your eyes off the road to text.

Runner up for the Young Creatives Competition in Puerto Rico.

Advertising Agency: Sajo, García & Partners, Puerto Rico
Creative Director: Jorge Bauza
Art Director: Raul Mendez
Copywriter: Vicente Ydrach

Posted via web from Ad Examples