With a lot of coverage online and in the press about Ferrari removing the blatantly Marlboro inspired barcodes from their F1 car, I thought it would be nice to have a look at how brands have avoided alcohol and tobacco bans over the years.
Many of these examples are from motorsports, where tobacco sponsorship used to still does fund some of the teams.








West cigarettes have done it with motorsports on both sides of the pond, in the USA:
And in Formula 1:

Ferrari even went as far as changing the signs in their team garage at the latest grand prix - showing how intrinsically connected the teams are to the tobacco giants:
However this is not a new barcode logo - as you can see it has been in use with Ferrari ever since the tobacco advertising ban was introduced - which makes it even more odd that it has suddenly become a major issue.

It has been used to advertise Marlboro on other racing cars:

And also on motorbikes:

It's not only Marlboro who have been up to the same tricks, check out these Lucky Strike cars from Formula 1:


Even using the Lucky Strike typographic style for 'Look Left':

Gauloises have done it with motorbikes:




It's not only cigarette companies, here's Beck's beer making a less than subtle attempt:
And the Welsh rugby team sponsor, the brewery SA Brains, had to change their shirts when playing in France. They were fortunate to have a slightly more cunning play on words than Beck's - with Brains becoming Brawn:

Mild Seven, long-time sponsors of Renault F1 used a variety of equally recognisable liveries:

With alcohol advertising banned in India, Kingfisher has also had to work around the problem - by funding not only a Formula 1 team:

But also an airline:
However my favourite example is from Benson & Hedges, which used a selection of B&H inspired slogans to adorn the Jordan F1 cars:
Original:
Be On Edge:

Bitten Hisses:



So it seems that even the cleverest ads may find themselves banned, even if the brand is not clearly identifiable - as in the Ferrari case. It relights an interesting debate about what constitutes a trademark, brand, logo - particularly where there is no formal/legal ownership of the barcode.
Personally I think you would have to ban any connection with tobacco companies in order to avoid them altering a team's livery to promote their brand. But then perhaps they would all follow Kingfisher and just buy the team, who knows...
I love the look of your website. I recently built mine and I was looking for some ideas for my site and you gave me a few. May I ask you whether you developed the website by youself? Dab Nail
ReplyDeleteI precisely needed to say thanks once more. I do not know the things that I could possibly have created in the absence of those smart ideas documented by you on my concern. Completely was a alarming matter in my position, nevertheless coming across the well-written mode you solved it forced me to jump with joy. I am grateful for your information and even hope that you find out what a great job that you are accomplishing educating men and women all through your site. I am certain you have never got to know any of us. 420 Teleport
ReplyDeleteThe color of your blog is quite great. i would love to have those colors too on my blog.”;:-` Ash Catchers
ReplyDeletevery good post, i definitely really like this excellent website, carry on it Carb Caps
ReplyDeleteI’m a blog crazed person and i love to read cool blog like yours . Enail Kit
ReplyDeleteI can give you the address Here you will learn how to do it correctly. Read and write something good. גמילה מאלכוהול
ReplyDeleteThis comment has been removed by the author.
ReplyDeleteI visited a lot of website but I believe this one contains something extra in it in it san francisco design agency
ReplyDeleteYou have brought up a very good details , regards for the post. branding firms san francisco
ReplyDeleteI’m new to your blog and i really appreciate the nice posts and great layout.;;*-” branding companies nyc
ReplyDeleteLoving the information on this site, you have done outstanding job on the blog posts. branding companies nyc
ReplyDeleteThank you for taking the time to publish this information very useful! גמילה מאלכוהול
ReplyDeleteWe at that point imbue genuine fixings into our liquor blend, layering different fixings after some time.Harford Liquors
ReplyDeleteAll the great names that I came up with were all thanks to this naming agency! Their online course really taught me a lot about being creative with it and I am very grateful for it.
ReplyDeleteI didn’t expect this brand naming agency to offer free advice. It just goes to show you that the best in the business will ALWAYS be willing to help. Thanks!
ReplyDeleteInterestingly you write, I will address you'll find exciting and interesting things on similar topics. Glass Bubblers
ReplyDeleteIf your searching out loose records on the way to forestall ingesting alcohol then head over to StopDrinkingAdvice.org and grasp there loose report "Discover How To Permanently Stop Drinking Alcohol Within 21 Days Or Less. Guaranteed" they have got assist extra than 2000 Alcoholics beat there nemesis.AA Meeting
ReplyDeleteInteresting and interesting information can be found on this topic here profile worth to see it. Best Air Fryer Under $100
ReplyDeleteI assume you might have found out about Alcoholics Private. A couple of alcoholics who have been focused on quit ingesting and also sensed just like supporting other folks with all the identical difficulty proven this kind of fellowship regarding people. AA Meeting Locator
ReplyDeleteincluding smokeless tobacco. NCI additionally perceives that nitrosamines, found in tobacco items, are undependable at any level. electric cigar humidor
ReplyDelete