Tuesday, 8 June 2010

Liquid Mountaineering - Running on Water Viral from Hi-Tec

After a number weeks of worldwide buzz, Hi-Tec have decided to admit that the 'Liquid Mountaineering' viral was an elaborate (and very good) hoax to advertise their new 'ion-mask' shoes.

The technology uses a series of nanotechnology treatments including vacuums and layers of plasma, monomer and polymer applied to the shoe in order to render the footwear hydro-phobic.

Posted via web from Ad Examples

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