In May Samsung ran three nights of outdoor 3D projection mapping onto an historic building in Amsterdam to promote Samsung 3D LED TV: http://www.adexamples.co.uk/2010/05/samsung-3d-projection-mapping-in.html
This has now been used to create a game within a takeover on YouTube: http://www.youtube.com/user/Samsung3devent
This is the first instance that I know of where a YouTube takeover has been used to incorporate a game. Although the game is not great, you can post your scores to Facebook and Twitter, or alternatively share with a friend via email.
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