via youtube.com
Clever advert for Sony's new Bravia 3D TVs, featuring Brazilian star Kaka.
Directed by Jonathan Glazer (Blur and Radiohead), the advert was shot in 3D using Sony's own 3D cameras. By showing the blurred action when watching the ad in 2D, it strives to convince the viewer to fork out and upgrade to 3D TV. Any viewer who already owns a 3D TV will be able to view the advert in HD 3D.
"Maybe it's time to get a 3D TV..."
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