Wednesday, 9 June 2010

Yahoo Advert: David Beckham - Global Sports Ambassador

Yahoo has signed David Beckham as its first "global sports ambassador" and he is fronting a campaign across more than 20 countries which starts today as part of the $100m marketing push unveiled by Yahoo in 2009.

Yahoo is now home to a David Beckham online channel where he will be posting regular updates (although, sadly for Yahoo, not during the World Cup), the football star will be doing Q&A sessions and sharing 'gems' of 'knowledge'.

The multi-millionaire sportsman, paid by Yahoo, said: "Yahoo has a true personal relationship with its users and is an online leader in sports content across the globe, Yahoo will allow me to interact one-on-one with as many football fans as possible talking about the game I love."

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