Thursday, 1 July 2010

Bordeaux Wine Council Advert: "Good Food Would Choose Bordeaux"

The Bordeaux Wine Council (CIVB) has launched a £1 million campaign specifically in the UK market, targeting ABC1 35+ adults through print, digital and OOH.

Douglas Morton, spokesman for the CIVB, said: "Overwhelming feedback from existing drinkers confirmed that, alongside the quality and tradition associated with Bordeaux, its great gift lies in its ability to produce wines that enhance any meal.

"In a period of unprecedented general interest in the preparation and enjoyment of food we hope that this campaign will encourage more consumers to discover this relationship for themselves. The message is very simple: if you love food, you'll love Bordeaux."

Posted via email from Ad Examples

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