McDonald's Russian Dolls
During the Olympic Winter Games in Vancouver, McDonald's delivered these Big Mac boxes to the Russian Winter Olympic team.
An innovative idea based upon the matyroshka, a set of traditional Russian dolls that decrease in size and sit inside each other. Inside the final Big Mac box was a Cyrillic voucher for free food from the flagship McDonald's restaurant in Vancouver.
Russia hosts the next Winter Olympics in Sochi in 2014.
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