Ad Examples is a collection of adverts and commercials from OOH billboards, TV, print, ambient, experiential and digital. With up to 4,000 unique visitors a month this site is intended to be a resource of ads from around the world. Click here to follow Ad Examples on Twitter and receive the latest posts.
McDonald's Russian Dolls
During the Olympic Winter Games in Vancouver, McDonald's delivered these Big Mac boxes to the Russian Winter Olympic team.
An innovative idea based upon the matyroshka, a set of traditional Russian dolls that decrease in size and sit inside each other. Inside the final Big Mac box was a Cyrillic voucher for free food from the flagship McDonald's restaurant in Vancouver.
Russia hosts the next Winter Olympics in Sochi in 2014.
This is the new Apple iPad Advert - it aired for the first time during the Oscars last night...
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Full disclosure: I work with Media Arts Lab on the Apple account
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