Monday, 8 March 2010

McDonald's Russian Doll Big Macs

McDonald's Russian Dolls

During the Olympic Winter Games in Vancouver, McDonald's delivered these Big Mac boxes to the Russian Winter Olympic team.

An innovative idea based upon the matyroshka, a set of traditional Russian dolls that decrease in size and sit inside each other. Inside the final Big Mac box was a Cyrillic voucher for free food from the flagship McDonald's restaurant in Vancouver.

Russia hosts the next Winter Olympics in Sochi in 2014.

Posted via web from Ad Examples

New Apple iPad Advert

This is the new Apple iPad Advert - it aired for the first time during the Oscars last night...


Full disclosure: I work with Media Arts Lab on the Apple account


Posted via web from Ad Examples

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