"Help give a child their childhood back"
Right to Play is a charity that strives to improve the lives of children in some of the most disadvantaged areas of the world by using the power of sport and play for development, health and peace.
Right to Play is a charity that strives to improve the lives of children in some of the most disadvantaged areas of the world by using the power of sport and play for development, health and peace.
This hotel in Rome is the first of its kind and has been constructed out of rubbish to promote the Corona 'Save the Beach' campaign. The pop-up hotel concept is by German artist HA Schult – most famous for his ‘Trash Men’.
Corona's mission is to preserve Europe’s endangered beaches, recovering at least one European beach each year, chosen with the help of Internet votes. In 2009 they saved Capocotta beach (Rome) - this campaign is encouraging users to join 'Save the Beach' and submit your favourite beach to save:
http://www.coronasavethebeach.org/en/home/
http://www.haschult.de/
In May Samsung ran three nights of outdoor 3D projection mapping onto an historic building in Amsterdam to promote Samsung 3D LED TV: http://www.adexamples.co.uk/2010/05/samsung-3d-projection-mapping-in.html
This has now been used to create a game within a takeover on YouTube: http://www.youtube.com/user/Samsung3devent
This is the first instance that I know of where a YouTube takeover has been used to incorporate a game. Although the game is not great, you can post your scores to Facebook and Twitter, or alternatively share with a friend via email.
With such a large van it takes a while to load a Ford Transit Jumbo - this ad plays upon how annoying it can be when online content takes an eternity to load.
The Honda CR-Z has three driving modes which are linked to the dashboard lighting:
Red (sport)
Blue (normal)
Green (economy)
This new TV ad, by Wieden + Kennedy, demonstrates the different driving modes and how they are suited to alternative environments.
Following the Star Wars ad featuring Snoop Dogg and David Beckham, here is the official World Cup film for adidas football, promoting the F50 adizero boots and the Jabulani ball
Zinedine Zidane makes a cameo appearance amongst a multitude of stars from around the world: Gerrard, Gourcuff, Altidore, Kaka, Messi, Nakamura, Pienaar, Villa, De Rossi and the injured Michael Ballack.
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