Wednesday, 23 February 2011

Jim Beam: 'Bold Choices' Cultural Movement

Beautiful advert for Jim Beam, featuring Willem Dafoe.

Created by Strawberry Frog, here's what they have to say about it:

One of America's most iconic brands, Jim Beam, is sparking a cultural movement for bold choices. Because the bold choices we make, make us. The question is, which “us” will we choose? In the anthem for Jim Beam created by StrawberryFrog and filmed by Director Dante Ariola, Oscar-nominated actor Willem Dafoe sparks our movement by pondering that exact question.

In this film, a young Dafoe is at a crossroads, faced with a choice. To boldly leave his hometown of Appleton, Wisconsin, and head for the bright lights and long odds of an acting career in New York City, or stay put, and let fate play a leading role in deciding his future.

As he reflects on his decision, we explore the many futures that could have been – factory foreman, chess champion, aging punk, even sumo wrestler - but as Dafoe notes, in the end, there is really only one choice.

“All choices lead you somewhere,” Dafoe notes. ”Bold choices take you where you’re supposed to be.”

Posted via email from Ad Examples

No comments:

Post a Comment

Related Posts with Thumbnails