Tuesday, 22 February 2011

UNIQLOOKS: UNIQLO Digital Lookbook

From the ever innovative UNIQLO, a global destination for members to share photos of their fashion + style: http://bit.ly/gktSAw

Users have to be wearing one item of UNIQLO clothing to qualify. You can add favourite styles to the 'Your Looks' section + it auto-syncs with social networks to share your looks or your likes.

There's a simple search function where users can search by style, age, location + gender. Every week a winer is picked as 'Look of the Week'.

Nice use of a site to generate brand-relevant UGC on a global scale and to promote brand awareness through Twitter + Facebook.

Posted via email from Ad Examples

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