We don’t need to paint them on the tailfins, like some advertising slogan. That would just be wasting your money.
Wednesday, 28 September 2011
British Airways: 'To Fly. To Serve.'
British Airways has launched its biggest brand advertising campaign in more than a decade, with adverts on peak-time TV, in newspapers and online.
The adverts will focus on BA’s heritage and emphasise the motto on BA crew uniforms: 'To Fly, To Serve.'
Ten members of cabin crew and three pilots appear in the advert.
Monday, 26 September 2011
MI5 Careers - QR code Press Ad
Interesting to see MI5 using QR codes in traditional press (Times & Metro) as a gateway to their online careers portal.
MCAC: 'Rhian Touches Herself' - Male Cancer Awareness Campaign
Male Cancer Awareness Campaign with Page 3 model, Rhian Sugden.
Shot by Rankin.
Wednesday, 14 September 2011
Tesco: Banned 'Butcher's Choice Sausages' TV Advert
Tesco couldn't show the battery farmed pigs that go into the sausages, because they ARE now sausages.
So instead they used creative licence and used a free range pig farm that supplies some of their pigs for some of Tesco's sausages.
The ASA upheld a complaint...
Sunday, 11 September 2011
Nike Air MAG Trainers: Back to the Future 2
Nike have released 1,500 pairs of the Air MAG trainer seen in Back to the Future 2. Proceeds will go to the Michael J. Fox Foundation, with sales via a customised Nike EBay page. Bids have already reached $5,000...
Friday, 9 September 2011
Wednesday, 7 September 2011
FIFA 12: 'Love Football, Play Football'
Love football, play computer games.
Featuring some of football's finest: Wayne Rooney, Gerard Piqué, Kaka and Karim Benzema.
Phones4U: ASA Ban Jesus Ad
Struck down by the omnipotent, omnipresent, omniscient, omnibenevolent ASA...
Monday, 5 September 2011
Plusnet Broadband: 'Brass Band - Ruby (Kaiser Chiefs)'
Shot by Ripon bandstand in Yorkshire by Steve Bendelack ('League of Gentlemen' & 'Little Britain') for Plusnet Broadband.
Featuring the Plusnet Brass Band, with a rousing rendition of 'Ruby' by the Kaiser chiefs.
Strapline: 'Broadband & UK Calls from £3.24 a Month'
Full disclosure: This is new work from my agency, Karmarama.
Plusnet Broadband: 'Local' 60" TV
Shot in Ilkley, Yorkshire by Steve Bendelack ('League of Gentlemen' & 'Little Britain') for Plusnet Broadband.
Strapline: 'UK Based Customer Support Available 24/7, 365 Days a Year'
Full disclosure: This is new work from my agency, Karmarama.
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