Tuesday, 10 January 2012

Lurpak: 'Week of the...' HTML5 Digital

HTML5 website for Lurpak which features a new item of food each week and then shows how to prepare it in a simple video, using butter (Lurpak of course).

The site simply pulls relevant content from YouTube, it doesn't look like they have created custom videos. By borrowing existing content they can spend more on the digital production and less on the video production.

Which means that the site works nicely on iPhone (& iPad)...


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